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  <url>
    <loc>http://www.ridesigns.co/fast-fashion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437916550407-WT5CK6X0VUTPPK3TT7FK/GlueStore.PNG</image:loc>
      <image:title>FAST FASHION  - GLUE STORE</image:title>
      <image:caption>Going back MANY years - I worked on the client Glue Store providing product design, plus producing. Working on retainer, I regularly suggested the next most important design changes and then executed them by providing mockups and prototypes. Sometimes I implemented design changes with plugins and third party companies (eg. chatbots, analytics tools).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437916550407-WT5CK6X0VUTPPK3TT7FK/GlueStore.PNG</image:loc>
      <image:title>FAST FASHION  - GLUE STORE</image:title>
      <image:caption>Going back MANY years - I worked on the client Glue Store providing product design, plus producing. Working on retainer, I regularly suggested the next most important design changes and then executed them by providing mockups and prototypes. Sometimes I implemented design changes with plugins and third party companies (eg. chatbots, analytics tools).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437933112812-0UWFHEMXGHI175KIRRL3/Topshop.jpg</image:loc>
      <image:title>FAST FASHION  - TOPSHOP</image:title>
      <image:caption>I worked automously on Topshop for Australia. Due to lack of dev resources... I learnt to code front end! I provided UX/UI deliverables, then executed the changes in UAT in HTML and CSS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/kids-mode</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437890127028-QLIQVO0UHPB7WQP6P1B6/Kids+Mode.jpg</image:loc>
      <image:title>KIDS MODE - KIDS MODE</image:title>
      <image:caption>I designed Kids Mode for a Canadian IPTV client across tablet, desktop, mobile, set top box and Xbox, working autonomously under the direction of a senior UX designer. I'm very proud of my innovation, interactions, complex prototyping and UX decision making on this project, and loved the opportunity to research and design for a target audience of children under 9. My part: End-to-end design process, ALL UX, ALL Interaction Design, some VD. The team: Myself, 1 x VD, 1 x VD Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437890127028-QLIQVO0UHPB7WQP6P1B6/Kids+Mode.jpg</image:loc>
      <image:title>KIDS MODE - KIDS MODE</image:title>
      <image:caption>I designed Kids Mode for a Canadian IPTV client across tablet, desktop, mobile, set top box and Xbox, working autonomously under the direction of a senior UX designer. I'm very proud of my innovation, interactions, complex prototyping and UX decision making on this project, and loved the opportunity to research and design for a target audience of children under 9. My part: End-to-end design process, ALL UX, ALL Interaction Design, some VD. The team: Myself, 1 x VD, 1 x VD Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1438968114639-2UJVOS3C0WU6ZKUNUWT4/image-asset.png</image:loc>
      <image:title>KIDS MODE - Problem Solving</image:title>
      <image:caption>Interviews were conducted in Canada by a research agency, then I analysed these to gather insights, identify existing pain points and predict unique issues to be addressed in concepting. I identified key issues, and referred to background and user research to justify my design solutions. For example: How do you design for 1 - 9 year olds, when some of the age group can read and some cannot? Do children recognise and understand navigation menus? How do we include parental controls without compromising the children-targeted experience?  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1438969134235-IUWACJXQ65YSHV1CK2O2/image-asset.jpeg</image:loc>
      <image:title>KIDS MODE - Insight Development</image:title>
      <image:caption>I took to a meeting room solo and armed with post-its, then collated my research and solutions into groups and hierarchy to identify key insights and trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1438967105049-A2CP2H1H2XVJ9MD97YVE/image-asset.png</image:loc>
      <image:title>KIDS MODE - Drawing Inspiration</image:title>
      <image:caption>I conducted background research, research into the current Kids IPTV space, a competitor analysis and created inspiration documents and moodboards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1438969343622-EEI70OORASNJ1SMWEMU0/image-asset.jpeg</image:loc>
      <image:title>KIDS MODE - Sketching</image:title>
      <image:caption>I love sketching, and frequently use it to quickly communicate designs to clients. I took the time to sketch design solutions I had devised so far, and also used sketching to compare a variety of solutions on paper before jumping into documenting and wireframing. I also sketched and squiggled my early interaction solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437890600803-MUL5JKDKL2RRVLV0S01B/image-asset.png</image:loc>
      <image:title>KIDS MODE - Documentation</image:title>
      <image:caption>Next, I collated all of my insights and design solutions, and wrote Detailed Design documentation for the client's approval. This documentation was updated throughout the process to be passed to development. You can see this documentation is agile and to the point - I identified the key design plans and solutions without providing information overload.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437890703218-CPNPZ4ZUIDL13BHDASRR/Desktop+-+Create+a+Room.png</image:loc>
      <image:title>KIDS MODE - User Flows</image:title>
      <image:caption>I created dozens of flows to illustrate my plans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437890906665-EQO0YHLRXSDKOJZ2GQEB/IA.png</image:loc>
      <image:title>KIDS MODE - Information Architecture</image:title>
      <image:caption>I mapped out the IA for each device, and used a Card Sorting exercise internally to help make navigation decisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1439096620371-GVA2OWXVCGQHO6KT6PRA/image-asset.png</image:loc>
      <image:title>KIDS MODE - Wireframes</image:title>
      <image:caption>I wireframed the mobile, tablet and desktop applications in their entirety in Axure with clear annotations. This information was stored in Confluence in a Detailed Design document ready for developers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437891350258-XKHJNQW0S4O6TOSO29D1/Client+Comms.png</image:loc>
      <image:title>KIDS MODE - Client Communications</image:title>
      <image:caption>I spoke to the client in Canada every day via phone, email, Skype, Slack and Trello. I was extremely thorough, and the client applauded my organised and efficient use of Trello.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437891444299-8MQ6NQW2FTH85TMOL4WK/Prototype.jpg</image:loc>
      <image:title>KIDS MODE - Prototype</image:title>
      <image:caption>I am so happy with this working prototype! Because time permitted (two weeks), I made it very high fidelity, visual, functional and animated - it is nearly a finished product. I also made complex animations using Adobe Edge (Edge Animate).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437891540133-BXFHMSOIA136LGNUPLDD/Testing.jpg</image:loc>
      <image:title>KIDS MODE - User Testing</image:title>
      <image:caption>I worked closely with a Canadian consultancy who performed user testing on this project - I wrote the user testing plan and ensured the prototypes were perfect. We covered extensive testing protocol, and as you cannot test with children, it was an interesting challenge seeking as many accurate insights as possible through parents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1437891706790-8K2NRQB45EI3QVX3UMM3/Revisions.jpg</image:loc>
      <image:title>KIDS MODE - Revisions</image:title>
      <image:caption>Finally, minimal revisions were requested of the client and I carried these out and delivered the final product ahead of schedule. Confluence was used to detail every little interaction, annotate every UX function and store all visual mockups.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/space-exploration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222101078-JK4WI4G7TIEV000YU4FG/IMG_1413.jpg</image:loc>
      <image:title>SPACE EXPLORATION  - SPACE EXPLORATION</image:title>
      <image:caption>I was UX/UI and interaction designer for the iOS game Passenger, to be released by US developers in March 2016. I workshopped inspiration pieces, conducted  a competitor analysis, performed user testing of previous functionality, then provided lots of design iterations from sketching to low fi mockups, high fi mockups and prototypes, and finally complete mockups with original visual design. Have a look through this gallery of screenshots from the game. My part: All UX/UI, interactions and some visual design. The team: Myself, a previous visual designer and developers in US.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222956554-IJG3O0TTIINUF76KPN8J/image-asset.jpeg</image:loc>
      <image:title>SPACE EXPLORATION  - SPACE EXPLORATION</image:title>
      <image:caption>I designed the iOS game Passenger, collaborating with an Atlanta-based developer. Passenger was released in the Apple Store in May 2016. Have a look through my designs. My part: UX/UI, visual design and interactions which were then made with Javascript. The team: Myself, a previous visual designer and a developer in US.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222101078-JK4WI4G7TIEV000YU4FG/IMG_1413.jpg</image:loc>
      <image:title>SPACE EXPLORATION  - SPACE EXPLORATION</image:title>
      <image:caption>I was UX/UI and interaction designer for the iOS game Passenger, to be released by US developers in March 2016. I workshopped inspiration pieces, conducted  a competitor analysis, performed user testing of previous functionality, then provided lots of design iterations from sketching to low fi mockups, high fi mockups and prototypes, and finally complete mockups with original visual design. Have a look through this gallery of screenshots from the game. My part: All UX/UI, interactions and some visual design. The team: Myself, a previous visual designer and developers in US.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222870219-40EM741V3FPCJHNR2UCH/image-asset.jpeg</image:loc>
      <image:title>SPACE EXPLORATION  - SPACE EXPLORATION</image:title>
      <image:caption>I was UX/UI and interaction designer for the iOS game Passenger, to be released by US developers in March 2016. I workshopped inspiration pieces, conducted  a competitor analysis, performed user testing of previous functionality, then provided lots of design iterations from sketching to low fi mockups, high fi mockups and prototypes, and finally complete mockups with original visual design. Have a look through this gallery of screenshots from the game. My part: All UX/UI, interactions and some visual design. The team: Myself, a previous visual designer and developers in US.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1460552123764-Q751W2YQJMZJHI50IBCB/image-asset.png</image:loc>
      <image:title>SPACE EXPLORATION  - DESIGN DISCOVERY</image:title>
      <image:caption>For a 'Design Discovery' phase, I started with some UX exercises to grasp who the audience was for this app. Some things I created were: +  Moodboards +  Competitor analysis +  User Flows +  Storyboards +  Personas (with a gaming and design focus)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1460552223596-Q9PB7IXKMICOKFERHVMJ/image-asset.jpeg</image:loc>
      <image:title>SPACE EXPLORATION  - STYLE GUIDE</image:title>
      <image:caption>We created this detailed Art and Style Guide, which I adhered to for all of my UI, illustrations and interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1460552485916-HTAXERH0PKFQCCADUYMH/Untitled+2.001.jpeg</image:loc>
      <image:title>SPACE EXPLORATION  - SKETCHING</image:title>
      <image:caption>I came into this project after some of the UI was done and the UX decided on, therefore found it difficult to brainstorm ideas that hadn't been thought of yet. I found the best approach was to sketch on whiteboard and sketch rapidly. I workshopped lots of iterations until I had lots of new options to choose from for each screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1460553333601-13I4HQNDO6GUC27NOB7N/image-asset.png</image:loc>
      <image:title>SPACE EXPLORATION  - WIREFRAMING</image:title>
      <image:caption>I spent the most time wireframing options and iterating in Illustrator and Photoshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1460553627355-WDJRJ85S73F8D0VBKN8L/image-asset.png</image:loc>
      <image:title>SPACE EXPLORATION  - VISUAL MOCKS AND INTERACTIONS</image:title>
      <image:caption>Using high res visual mocks, I polished the UI and mapped the interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454221976986-8EK5QV5LCE4L37SV8PG3/image-asset.jpeg</image:loc>
      <image:title>SPACE EXPLORATION</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222044021-4COIZ3YDCQHDAJ3WRKHV/IMG_1423.jpg</image:loc>
      <image:title>SPACE EXPLORATION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222054802-7RC511T6DYEVUVGG133A/IMG_1420.jpg</image:loc>
      <image:title>SPACE EXPLORATION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222061469-MGIVUQHEYH93SZH5MSKU/IMG_1417.jpg</image:loc>
      <image:title>SPACE EXPLORATION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222068671-PG3HC1UWOVALNO77720M/IMG_1416.jpg</image:loc>
      <image:title>SPACE EXPLORATION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222077340-JIT8RHDS05ZESQXHP1RO/IMG_1418.jpg</image:loc>
      <image:title>SPACE EXPLORATION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222087324-AY2LMQP25HHFNQ8M8O8Y/IMG_1414.jpg</image:loc>
      <image:title>SPACE EXPLORATION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1454222092535-7TO5PCLFWUEJKCL789BQ/IMG_1415.jpg</image:loc>
      <image:title>SPACE EXPLORATION</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/mobile-news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1464490009785-KXQSM5LEN5H205YQRYFY/Slide+1.png</image:loc>
      <image:title>MOBILE  NEWS - MOBILE NEWS</image:title>
      <image:caption>I led UX and visual design of the development of a news app, for a news business which hadn't previously released apps. I had a great deal of research, data and insights to begin with as the product had an enormous existing user base, and I led a huge design discovery process to ensure we built the best solutions for every user journey, eg. onboarding, search, receiving notifications, etc. The audience for news is enormous and varied, and I loved the challenge of designing for all of these users. Team: Myself on UX and Visual Design, 2 x producers, 6 x developers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1464490009785-KXQSM5LEN5H205YQRYFY/Slide+1.png</image:loc>
      <image:title>MOBILE  NEWS - MOBILE NEWS</image:title>
      <image:caption>I led UX and visual design of the development of a news app, for a news business which hadn't previously released apps. I had a great deal of research, data and insights to begin with as the product had an enormous existing user base, and I led a huge design discovery process to ensure we built the best solutions for every user journey, eg. onboarding, search, receiving notifications, etc. The audience for news is enormous and varied, and I loved the challenge of designing for all of these users. Team: Myself on UX and Visual Design, 2 x producers, 6 x developers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1464490862670-3MKQNGLA3F9LZIZAAIQG/Slide+2.001.jpeg</image:loc>
      <image:title>MOBILE  NEWS - UNDERSTANDING USERS</image:title>
      <image:caption>Leading up to this project, I did some guerrilla interviewing of people around Sydney, talking to them about their mobile usage and news consumption. I also ran interviews in the News Corp labs with existing users, and held insight development workshops to funnel down the huge amount of research and data into design solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1464491129271-3VCCMLV5BEEUFQPLJ6WN/Slide+3.001.jpeg</image:loc>
      <image:title>MOBILE  NEWS - Understanding the Experience</image:title>
      <image:caption>I performed lots of UX exercises and created valuable tools to ensure my designs would be user-focused: +  Personas +  User Flows +  Storyboards +  Initial design sketches  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1464530903195-16RD4G84D8804HM29Q53/Personas.jpg</image:loc>
      <image:title>MOBILE  NEWS - PERSONAS</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55b36001e4b026c109183732/5749a90dc2ea517f70602c3a/574a5e1d1d07c0e08560c2fd/1464491549322/</image:loc>
      <image:title>MOBILE  NEWS</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1464491552593-JI7XZA63133CCT28476G/Slide+4.001.jpeg</image:loc>
      <image:title>MOBILE  NEWS - ATOMIC DESIGN</image:title>
      <image:caption>Designing a new product for such a big existing user base is a big daunting project, therefore I decided to follow atomic design principles, breaking elements into smaller and smaller particles, and delivering small parts of the product in fortnightly sprints.   Design tools used: +  Sketch +  Framer.js +  Flinto +  Axure +  Pixate +  After Effects</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55b36001e4b026c109183732/5749a90dc2ea517f70602c3a/574a6054c6fc0859c443fcda/1464492116736/</image:loc>
      <image:title>MOBILE  NEWS</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1464492774826-96XTW8CCNWP793KP4W0K/Slide+5.jpg</image:loc>
      <image:title>MOBILE  NEWS - ANDROID &amp; iOS DESIGN</image:title>
      <image:caption>When I started creating mockups, I generally designed iOS and Android side by side to match functionality and quickly pass mocks on to development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55b36001e4b026c109183732/5749a90dc2ea517f70602c3a/574a6820746fb940f10c8660/1464494112637/</image:loc>
      <image:title>MOBILE  NEWS</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1464494317083-8QOCQ3KH732FVYABJ8U3/Slide+6.jpg</image:loc>
      <image:title>MOBILE  NEWS - WORKING WITH DEVELOPERS</image:title>
      <image:caption>I worked with the developers to establish their requirements of design deliverables, and I passed on comprehensive documentation to them: +  Wireframes with annotations +  Visual mockups with guides +  Style Guide +  Documentation of everything in Confluence</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/cuttingedge-airline-tech</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55b36001e4b026c109183732/t/5bb4394115fcc0f958a85a5a/1486033746147/</image:loc>
      <image:title>CUTTING-EDGE AIRLINE ✈️ TECH</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55b36001e4b026c109183732/5892f4024402434d7203bf81/58931352e6f2e17632f5e480/1486033746147/</image:loc>
      <image:title>CUTTING-EDGE AIRLINE ✈️ TECH</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486036539991-ED5NB2MDQPZF4D9PIO84/Workshop-5.gif</image:loc>
      <image:title>CUTTING-EDGE AIRLINE ✈️ TECH - DISCOVERY</image:title>
      <image:caption>It might seem like Australia is behind the times without in flight wifi, however it was actually tested extensively with customers a few years ago and didn't receive enough interest. This time around, we tested with stacks of customers in labs, flights, airports and lounges around Australia, and took the opportunity to really pinpoint customers' previous concerns and their needs. We discovered what customers are most excited to use in flight connectivity for, and we built it. This is our innovation lab, littered with experiments, maps and sketches!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538537622709-J7MU461T8GK091W37TBT/qantastesting.jpg</image:loc>
      <image:title>CUTTING-EDGE AIRLINE ✈️ TECH - TESTING</image:title>
      <image:caption>Because inflight wifi is a new technology in Australia that will spur a big user behaviour change, I wanted to make sure we validated the product perfectly with lots of testing. I did formal testing in labs every sprint, plus guerilla testing every few days! I went to the airport, the Qantas lounges and regularly boarded domestic flights to test prototypes in-situ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486985852619-CC2X8ZA0TKLOLF2F0T2Y/Airplane+Logos.png</image:loc>
      <image:title>CUTTING-EDGE AIRLINE ✈️ TECH - WORKING WITH STREAMING ENTERTAINMENT PROVIDERS</image:title>
      <image:caption>This product had a lot of streaming entertainment partners involved, who I collaborated with to work out how we would host streaming memberships within the inflight product. I mostly collaborated with Spotify and Foxtel to design their portion of the web app and app experiences, creating UX and visual mocks for feedback and approvals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538537705423-KEZKC80D2K5LZOJE2Q8T/caseStudy-qantas.jpg</image:loc>
      <image:title>CUTTING-EDGE AIRLINE ✈️ TECH - WHAT USERS WANT</image:title>
      <image:caption>I'm really proud of the key themes I pulled out of this user research. For example, I advocated for the customers need for a streamlined travel experience, free of all the current disruptions. I identified events that customers found 'disruptive', such as losing connectivity on a flight, needing to ask cabin crew for assistance, receiving food, arriving in a new city without local knowledge, and trying to find your way around the airport - and then redesigned this entire experience to be seamless, yet attentive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538537743440-JAM0KUF8770GDRA8QXFB/proto.png</image:loc>
      <image:title>CUTTING-EDGE AIRLINE ✈️ TECH - PROTOTYPING</image:title>
      <image:caption>I was designing and prototyping in progressing fidelities every day on this project (using Sketch, Marvel and Axure). I borrowed a leaf out of Nordstrom's book and did a whole lot of guerilla testing on this project. I went out to customers with anything from card sorts, to paper sketches, and even sketched on the fly while talking to customers. We ended up with a mammoth amount of information and insights from real customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538537786471-FO6LALA17IWP46RO2H1D/ar.png</image:loc>
      <image:title>CUTTING-EDGE AIRLINE ✈️ TECH - BUILD</image:title>
      <image:caption>The project went on for about six months before the product was made public and the technology available on test flights, aka 'the labs'. It was exciting to be part of the enormous engineering feat of putting satellites on planes. I had a whole new set of parameters to take into account as designer, such as not being able to add anything of 'weight' to the flight, and deciding what part of the application should be stored locally on a server on the plane.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/global-banking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486982766098-LE1YTFTGU4V8NY7ZEQJ0/Home-Buying.gif</image:loc>
      <image:title>GLOBAL BANKING - GLOBAL BANKING</image:title>
      <image:caption>In a global company with about 100 UX researchers and designers (!!!), I've been particularly lucky to work in a role where I was sent out to lead design on project teams all around the massive finance business. I worked on consumer-facing products including online Home Loan tools and high-tech ATMs, plus the internal software platform design. My part: UX, UI, VD, design leadership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486982766098-LE1YTFTGU4V8NY7ZEQJ0/Home-Buying.gif</image:loc>
      <image:title>GLOBAL BANKING - GLOBAL BANKING</image:title>
      <image:caption>In a global company with about 100 UX researchers and designers (!!!), I've been particularly lucky to work in a role where I was sent out to lead design on project teams all around the massive finance business. I worked on consumer-facing products including online Home Loan tools and high-tech ATMs, plus the internal software platform design. My part: UX, UI, VD, design leadership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1487667127255-DD1WV1UUAIBMYKLS1QSR/Workshopping.png</image:loc>
      <image:title>GLOBAL BANKING - Design Workshops</image:title>
      <image:caption>One of my senior responsibilities is to a) run masterclasses and workshops with my design team, and b) regularly facilitate workshops with project teams throughout the bank. I used to be shy, and now I love facilitating and engaging a room, as there is immense value to gain from inspiring customer-focus and design discussions. On the project-side, I am very comfortable facilitating in project teams of Devs, BAs, tech BAs, PMs, SDMs, POs, Agile Coaches, etc. and being fully accountable for design. I communicate regularly and confidently, and like to invite lots of participation from team members into the UX process to build a shared understanding of the design decision-making. Pictured is a 'Skills Market' I recently ran!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1569201755680-S7BH2KE846I6TA41Y6NF/1+CBA+-+Design+Guide+-+Principles.png</image:loc>
      <image:title>GLOBAL BANKING - Internal Design System</image:title>
      <image:caption>In this role, I made a comprehensive experience design system as part of the global design system. Here you can see the Design Principles I wrote after six months of user research and testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1569201853854-WK1AAMWRU9R246TYRWAL/2+CBA+-+Design+Guide+-+Grid.png</image:loc>
      <image:title>GLOBAL BANKING - Experience Design System</image:title>
      <image:caption>… And here you’ll see the gridding guide I created for the platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1487328203529-WWHO5UK0Q31NXR1VHKAB/DD+4.png</image:loc>
      <image:title>GLOBAL BANKING - UI/Visual Design</image:title>
      <image:caption>At Commonwealth, the bar was very high for designers to be strong right across UX, UI and visual design. On all of my projects, I delivered polished final visual assets, style guides and prototypes, plus some animation, illustration and logo design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1487329200351-5JTXSBCSUBJDU392RA2K/HomeLoan.gif</image:loc>
      <image:title>GLOBAL BANKING - Prototyping and Testing</image:title>
      <image:caption>I prototyped using whatever means necessary - this included Axure, Pixate, Framer.js, Invision and more. I had fantastic research resources including labs and usability testing hardware in this role. I took a design thinking approach on all of my projects - constantly designing -&gt; testing with real customers and staff -&gt; iterating.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1487157433696-BI4BW26CORXSH4UL89AU/image-asset.jpeg</image:loc>
      <image:title>GLOBAL BANKING - ATM Design</image:title>
      <image:caption>I was lucky to work on the most recent interfaces for these cutting-edge ATMs! I created prototypes for depositing cheques and cash, and prototyped audio loops for hearing impaired customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1487422261263-AMHIKI4HEUT57DCQEX7U/Prototyping.gif</image:loc>
      <image:title>GLOBAL BANKING - Microinteractions</image:title>
      <image:caption>I often prototyped delightful animations and microinteractions to be used in app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486984972027-9ETFY1HQ7MTK416GDNJW/Tidbits.png</image:loc>
      <image:title>GLOBAL BANKING - Responsible Design</image:title>
      <image:caption>I picked up a unique skill set in this role, in what I like to call 'responsible designing'. Being a bank, the legal and compliance requirements were enormous, and this actually fed through to my design decisions. I had to ensure that my designs encouraged responsible use of financial products by both staff and customers. This was a fascinating aspect of UX design to explore.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1487074760139-EQ4Z1GIELQB9JYY7QBSN/Logos.png</image:loc>
      <image:title>GLOBAL BANKING - Iconography</image:title>
      <image:caption>Iconography and illustration was a new challenge for me. I helped to define some of the standard icons now in use across web and apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1487328652830-0FHGBVV70BW6SVXBLVCQ/Customer+Journey.jpg</image:loc>
      <image:title>GLOBAL BANKING - Experience Mapping and Journeys</image:title>
      <image:caption>To create banking products, I needed to first understand the way customers experience the bank's services. This discovery took me to bank branches, call centers, financial advisors offices and more. These customer journeys were often incredibly complicated, and I often sorted this information by creating experience maps, mental models, storyboards and user flows. Lots of user flows.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/subscribe-to-fashion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538536973844-BTCO6SPT5QKC7DK26V30/Screen+Shot+2018-10-02+at+11.22.12+pm.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - RENT THE RUNWAY</image:title>
      <image:caption>It’s been immensely rewarding shipping designs for such a unique and disruptive ecommerce offering. In one and a half years at RTR, we shipped a huge amount of my design work as part of the relaunch of RTR’s subscription offering, as well as the ongoing support of RTR’s already successful Reserve program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538536973844-BTCO6SPT5QKC7DK26V30/Screen+Shot+2018-10-02+at+11.22.12+pm.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - RENT THE RUNWAY</image:title>
      <image:caption>It’s been immensely rewarding shipping designs for such a unique and disruptive ecommerce offering. In one and a half years at RTR, we shipped a huge amount of my design work as part of the relaunch of RTR’s subscription offering, as well as the ongoing support of RTR’s already successful Reserve program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1569856683501-G8P5J8MSS0HQ7KRV61P3/Screen+Shot+2019-09-30+at+11.16.43+am.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - ONBOARDING AND SIGNUP FLOWS</image:title>
      <image:caption>I was brought on at RTR to build out the subscription business, and a big challenge was converting all our old legacy ‘rental’ customers to a subscription. The subscriptions were complex products with lots of rules that needed explaining, therefore a lot of time went into designing flows that were as simple and appealing as possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1569856776139-04PBKZL35GWRMFLLXQCF/Screen+Shot+2019-09-30+at+11.16.57+am.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - SPECIAL FEATURES</image:title>
      <image:caption>I worked on a lot of ‘special features’ in the app, that utilized newer technology is create tools we knew customers would love. Shown here is the location dropoff map, that had a lot of logic dictating suggestions to the customer on where they could drop off their clothes, where they could pick up new clothes, etc etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538535047491-5D5EVPFMRJ911K3BCUST/image+%2811%29.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - STAYING INNOVATIVE</image:title>
      <image:caption>Another ‘special feature’ was the chatbot, that we designed to be as ‘Apple’ as possible within our app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1569856978094-IQOLMZGVD2YJ3W5HA4NV/Screen+Shot+2019-09-30+at+11.17.10+am.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - THE ANONYMOUS USER EXPERIENCE</image:title>
      <image:caption>Once our users were subscribed, the app and web experience became and incredible, gated ‘drap and drop’ experience where they could digitally manage their closet. A part that particularly challenged me, however, was creating a high-value, enticing experience for the anonymous (not signed-in) user, until we get them over the line. Shown is the anonymous My Account page, plus the PLP browsing experience, that simplifies a complex barrier to entry - entering your clothing size and rental date/period - down to an engaging, floating toolbar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538533476729-7CMFO2AOK94F50UDK6XI/image.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - CHECKOUT, START TO FINISH</image:title>
      <image:caption>Redesigning the checkout for such a complex product offering was a mammoth undertaking, and I single-handedly owned the UX &amp; design for both web and app. Hundreds of mocks, tens of flows and handfuls of microinteractions were delivered after an incredibly thorough process of competitor awareness, team brainstorming, holistic thinking and strategic design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538533247345-FVYJS027U9G2ME2M6SZI/Screen+Shot+2018-10-02+at+10.20.12+pm.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - STRATEGIC RECOMMENDATIONS</image:title>
      <image:caption>When time permits, I liked to do rapid learning phases of competitor analysis, customer interviews, guerilla prototyping and roadmap due diligence to prep for design, then propose strategic and holistic design plans that will inform the initial designing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1569137037579-U88ETA7IWFFQXPRUGX7E/rtr1.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - BUILDING THE SUBSCRIPTION BUSINESS</image:title>
      <image:caption>Myself and my UI Lead partner were brought on in 2017 to build out the subscription part of the business - one of the most exciting, innovative products i’ve ever worked on and unlike anything on the market at the time. The subscriber experience is my favorite example of my UX work, because of the sheer amount of complicated rules behind the subscriptions that are hidden behind a fun, interactive and exciting experience design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538534400229-ZVXY9PIKJZWUM3MFVHL0/image+%281%29.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - MAPPING FLOWS</image:title>
      <image:caption>I always step designs out into flows to ensure all use cases are accounted for and explained.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538534849745-KS54DLIJQK3NEXW12MMD/image+%2810%29.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - ANNOTATING UX LOGIC</image:title>
      <image:caption>RTR is the most complex product I’ve ever worked on, and as a senior UX designer, the best way to manage design needs and work with developers was to constantly and thoroughly annotate the logic and functionality of the experience design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538534606396-DV81OOU21WYH9U1AUPV5/image+%288%29.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - DESIGNING HIGH-TRAFFIC CONTENT PAGES</image:title>
      <image:caption>While usually working on the platform offering of RTR, sometimes I was engaged to work with the Product Marketing team on content-based pages for web and app that would have a large, positive impact for RTR. The Reviews hub is an example of this, made to leverage our successful SEO techniques and respond to the high number of search enquiries for ‘RTR Reviews’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1538535182807-6LMS0JJXODHKZ7OO2QHZ/image+%2812%29.png</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - DESIGN SYSTEMS</image:title>
      <image:caption>At RTR, my UI Lead partner and I built out design systems as we worked - sometimes they were lean and scrappy, and sometimes beautiful, fully-fledged symbol libraries. This annotated example is UX notes for a series of smart components we now use on the home page - they were developed by remote engineers to be as flexible as possible - hence I gave thorough instructions on their styling and interaction capabilities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1569136712830-CV8HL6MFFWCLL4TMPAWR/rtr2.jpg</image:loc>
      <image:title>SUBSCRIBE TO  FASHION - A SEAMLESS DIGITAL &amp;gt; STORE EXPERIENCE</image:title>
      <image:caption>I used my service design background to map seamless customer experiences that start online with a subscription and continue in the brick and mortar spaces. A store visit is a personable, high-tech experience - customers can sign in on arrival with the QR code in their app, drop their returned clothes, reserve a change room and browse the store while a stylist begins tailoring their change room experience for them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55b36001e4b026c109183732/5bb425644785d3ef5427c8d4/5d921dcea46cf43c73b07bc5/1569856974238/</image:loc>
      <image:title>SUBSCRIBE TO  FASHION</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/ecommking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55b36001e4b026c109183732/t/5fc71ab29dfc2a4045181502/1568852642370/</image:loc>
      <image:title>THE 7B E-COMM KING</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55b36001e4b026c109183732/5d82ca113b530747df052a01/5d82caa2252308349938fdc0/1568852642370/</image:loc>
      <image:title>THE 7B E-COMM KING</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568853552028-BL7R4HPS8VMVT9F9Q9AZ/RLMov-Short.gif</image:loc>
      <image:title>THE 7B E-COMM KING - DESIGNING FOR 7BILL A YEAR PROFIT</image:title>
      <image:caption>Working at Ralph Lauren feels like setting up a small design studio and consulting within a big fashion company. I champion user-driven feedback within a business that was ready to hear it, and in my time at RL, it has been rewarding to get teams excited about design. While here, I spoke at a Google design event and hope to do more of this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568854793737-MJ3U44LL5K7DO6KZBQZH/Screen+Shot+2019-09-18+at+8.59.15+PM.png</image:loc>
      <image:title>THE 7B E-COMM KING - REFRESHING THE SHOPPING EXPERIENCE</image:title>
      <image:caption>Check out the product page I’ve been working on with excitement, color and microinteractions galore. The mocks have new, clean and more modern style decisions, and also I’m testing out some controversial functionality. I was testing a clean, minimal top navigation, big color swatch images, an auto-play video that moved on parallax, and some iconography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568855119321-EB8YY9RTZ2US3S22N0DB/Screen+Shot+2019-09-18+at+9.04.56+PM.png</image:loc>
      <image:title>THE 7B E-COMM KING - MORE PEEKS AT THE PRODUCT PAGE</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568854944439-L848SMT0QBDDK2PMQOU9/Screen+Shot+2019-09-18+at+9.00.11+PM.png</image:loc>
      <image:title>THE 7B E-COMM KING - MULTIPLE CONCEPTS AND TESTING</image:title>
      <image:caption>Sometimes I’m delivering multiple concepts and tweaks to Product to compare and contrast, other times I’m making one recommendation with confidence. If ever I’m not sure of something, I throw a test up on usertesting.com. in the example shown, I added different copy to prototypes and tested all of them on Invision &gt; usertesting.com, and reported back with ‘winning’ copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568855621511-Z1UZX427LL57Z9WX4A2W/Screen+Shot+2019-09-18+at+9.13.14+PM.png</image:loc>
      <image:title>THE 7B E-COMM KING - COMPLEX SITUATIONS</image:title>
      <image:caption>E-comm can be complicated - consider the logistics of offering both ‘Fast Shipping’ and ‘Pick Up In Store’ America-wide for a mammoth fashion company. At this point in my career, my attention to detail is refined, and I think through every possible flow and use case. I like to be ready for clients and developers with all questions answered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568855513653-PB0XYT3ZVOZHWKJ6UJ85/Screen+Shot+2019-09-18+at+9.11.34+PM.png</image:loc>
      <image:title>THE 7B E-COMM KING - PERSONALIZATION STREAM</image:title>
      <image:caption>Here’s a wireframe example. I spent significant time proactively working on Personalization efforts for Ralph Lauren - something I feel is a huge value-add - and discovering the design potential. In recent weeks, we have actually built out a whole agile team for personalization! We have known the value in personalization for years, and the wireframe pictured illustrates a few key ideas that came out of an exploration workshop focused on what customer want to see upon signing into their account. I’ve prioritized tracking information, customized FAQs, their local store information for context, plus made suggestions of further ways to interact with RL.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568854389024-EQOFLJUUOO08AKHKNJ4F/Inventory.gif</image:loc>
      <image:title>THE 7B E-COMM KING - ATTENTION TO DETAIL</image:title>
      <image:caption>The list you’re seeing is a master inventory of every e-comm element that we know our customers need and respond to on the product page. We made this during a workshop I facilitated with product aka. the business requirement geniuses. I then took this list and wireframed up the UX solutions + functionality for all of these elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568856285852-4C8BK1B850IUCN7PO7OM/Screen+Shot+2019-09-18+at+9.23.52+PM.png</image:loc>
      <image:title>THE 7B E-COMM KING - PLEASE, OVERLOOK THIS SHOCKING SLIDEDECK DESIGN.</image:title>
      <image:caption>I run a tight ship when it comes to running effective, neutral user testing, and reporting back to teams with valuable insights, recommendations and supporting evidence. One of my favorite parts of the job is showing stakeholders real customer reactions in user testing videos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1569178059981-HCJYQIPIWSUO8BNKI476/Workshop.jpg</image:loc>
      <image:title>THE 7B E-COMM KING - DISCOVERY</image:title>
      <image:caption>Here’s a discovery workshop with product, developers and myself facilitating and designing. For bigger projects where we need to stop and learn more about the goal, problem space and customer needs, we workshop together in our small team, landing on some strong ideation sketches/wireframes and plans that I can take away and start to design an experience with.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/retailtainment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802317144-EK8H4VJLX70F1SBIEXAS/image-asset.png</image:loc>
      <image:title>RETAILTAINMENT  - RETAILTAINMENT</image:title>
      <image:caption>In 2020 I was heading product design for NTWRK, the hottest ecomm startup on the block. I worked closely with the CEO devising big strategy for the future of the business. He is design-driven, and so am I, therefore it has been a pleasure to see NTWRK evolve with a user experience focus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802317144-EK8H4VJLX70F1SBIEXAS/image-asset.png</image:loc>
      <image:title>RETAILTAINMENT  - RETAILTAINMENT</image:title>
      <image:caption>In 2020 I was heading product design for NTWRK, the hottest ecomm startup on the block. I worked closely with the CEO devising big strategy for the future of the business. He is design-driven, and so am I, therefore it has been a pleasure to see NTWRK evolve with a user experience focus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1605251243694-Y12JKWW4IJ9CWNY1I9AL/IMG_5589.PNG</image:loc>
      <image:title>RETAILTAINMENT  - RETAILTAINMENT</image:title>
      <image:caption>Since 2019 I’ve been heading Product Design for NTWRK, the most exciting new e-comm startup on the block. I worked with the Head of Product and the CEO to concept big ideas for the future of NTWRK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802360470-3GS0RCN10JISIYV50B45/IMG_5593.PNG</image:loc>
      <image:title>RETAILTAINMENT  - DESIGN WITH NO LIMITS</image:title>
      <image:caption>Never before have I had a job where I could contribute to the ‘next big ideas’ for the business in such a high-impact way. I was able to devise big features to build each quarter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802390351-M3XSU7AR9P4ELSN0Z774/image+%289%29.png</image:loc>
      <image:title>RETAILTAINMENT  - UX / UI TEAM MGMT</image:title>
      <image:caption>I managed a small but mighty team, still doing the practical, more UI-leaning work myself, while also delegating and managing the pipeline. I worked closely with Product, Engineering and the CTO to ship features and products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802446232-INN8TLLDRPKOOYQK0VT1/ntwrkfolio2.png</image:loc>
      <image:title>RETAILTAINMENT  - CONSTANT FEATURE DEVELOPMENT</image:title>
      <image:caption>While performing the high level strategy and ‘bigger picture’ work, I managed the regular feature improvements and updates to the app to keep us ahead of the trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1605309629187-ZANY2FLXRDCAVJ1KL3IB/image+%2812%29.png</image:loc>
      <image:title>RETAILTAINMENT  - BIG IDEAS</image:title>
      <image:caption>A few times a quarter, I would deliver large-scale design concepts that could change the focus/direction of the app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1605309737087-3LK7QANU6CEZRXLULK9X/image+%2811%29.png</image:loc>
      <image:title>RETAILTAINMENT  - BIG IDEAS</image:title>
      <image:caption>A few times a quarter, I would deliver large-scale design concepts that could change the focus/direction of the app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1605252294055-75ZCEICFNSNBY0EYZKZR/image+%288%29.png</image:loc>
      <image:title>RETAILTAINMENT  - POLISHED DELIVERABLES</image:title>
      <image:caption>Deliverables were high fidelity, polished and well-thought-out, including all use cases, edge cases and states. We then worked closely and ‘paired’ with engineering to see designs through. A lot more projects are still under NDA, but I’d love to talk you through my process and achievements at NTWRK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1605309062562-7TKU3I1DSDGHB7CC75Z5/ntwrk1.png</image:loc>
      <image:title>RETAILTAINMENT  - PANELS AND OUTREACH</image:title>
      <image:caption>During the year I did four interviews and a live panel about being a woman in tech leadership, and talked to women with intention to move into product design, product or engineering about what to expect and how to go about it. You can view these on my ‘About’ page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1605309716493-QWAYLGDD4KT9PG7PFIZU/image+%2813%29.png</image:loc>
      <image:title>RETAILTAINMENT  - PRESENTING TO THE C-SUITE</image:title>
      <image:caption>I present my concepts to the C-suite, and talk through the value of the design project, the expected return and the expectation of how it will resonate with users. I like being challenged and asked ‘why’ when we’re looking at concepts, to talk through the research and validation that went into a design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/talent-brands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802538556-RB5NPT3G3AF0AQ8SPI27/Opus+for+folio.001.png</image:loc>
      <image:title>TALENT  BRANDS - CONNECTING TALENT WITH OPPORTUNITIES</image:title>
      <image:caption>Opus are immensely successful at matching global talent with brand opportunities. So it was only logical that their next move be into creating an app to scale these capabilities and bring opportunities to talent, creators and artists and their teams in real time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802538556-RB5NPT3G3AF0AQ8SPI27/Opus+for+folio.001.png</image:loc>
      <image:title>TALENT  BRANDS - CONNECTING TALENT WITH OPPORTUNITIES</image:title>
      <image:caption>Opus are immensely successful at matching global talent with brand opportunities. So it was only logical that their next move be into creating an app to scale these capabilities and bring opportunities to talent, creators and artists and their teams in real time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621749263924-IIBJLBI4A566SC4Z8PYV/Opus+for+folio.001.png</image:loc>
      <image:title>TALENT  BRANDS - CONNECTING TALENT WITH OPPORTUNITIES</image:title>
      <image:caption>Opus are immensely successful at matching global talent with brand opportunities. So it was only logical that their next move be into creating an app to scale these capabilities and bring opportunities to talent, creators and artists and their teams in real time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802578796-GKBYVBHA520SW63LI4ZE/Opus+for+folio.002.png</image:loc>
      <image:title>TALENT  BRANDS - RAPID, INFORMED UI DESIGN</image:title>
      <image:caption>With a tight timeline I built the new iOS app with two user ‘sides’. This is the brand-facing side, where brands can create new opportunities… &gt;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802607819-FV68AB42JB7H7X3B2VXV/Opus+for+folio.003.png</image:loc>
      <image:title>TALENT  BRANDS - CONNECT WITH TALENT</image:title>
      <image:caption>The brand will then be matched to suitable talent, and also able to reach out to a more exclusive tier of talent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621802635449-S917IF5ZRCDNL12Z8KO6/Opus+for+folio.004.png</image:loc>
      <image:title>TALENT  BRANDS - TALENT CAN BROWSE THEIR OPPORTUNITIES</image:title>
      <image:caption>On the other side, talent and their representation can browse opportunities of interest to them, and also see what brands have reached out directly.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/web3-ecomm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1694495568308-YZ6NFSKZ690T6E27YSGH/Screenshot+2023-09-12+at+12.06.28+AM.png</image:loc>
      <image:title>WEB3  ECOMM - ALLHOURS LABS</image:title>
      <image:caption>In 2022, I raised $3M VC solo for my web3 fantasy factory, AllHours Labs. Shown is the first ecommerce platform we built. Despite having killer brands/artists on board for a Sept launch, the timing was off, and I didn’t want to launch during peak FUD. I pivoted AllHours to an agency model, white-labeled our tech with two clients to generate revenue and cover spend, and returned the investment. I tried something really hard, had some success, and phased out quickly but positively. I’m really proud of that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1694492433903-ECHSSL58I7O46RYSQV3J/image-asset.png</image:loc>
      <image:title>WEB3  ECOMM - ALLHOURS LABS</image:title>
      <image:caption>In 2022, I raised $3M preseed by myself for my web3 fantasy factory, AllHours Labs. Shown is the first ecommerce platform we built. Despite having killer brands and artists on board for a Sept launch, the timing was off, and I didn’t want to launch during peak FUD, therefore pivoted AllHours to a web3 studio model, and white-labeled our tech with two clients to generate revenue. Because an agency model doesn’t need capital, I returned it to my investors. Crazy, but true. I tried, had some success, and phased out amicably. I’m really proud of that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1694495568308-YZ6NFSKZ690T6E27YSGH/Screenshot+2023-09-12+at+12.06.28+AM.png</image:loc>
      <image:title>WEB3  ECOMM - ALLHOURS LABS</image:title>
      <image:caption>In 2022, I raised $3M VC solo for my web3 fantasy factory, AllHours Labs. Shown is the first ecommerce platform we built. Despite having killer brands/artists on board for a Sept launch, the timing was off, and I didn’t want to launch during peak FUD. I pivoted AllHours to an agency model, white-labeled our tech with two clients to generate revenue and cover spend, and returned the investment. I tried something really hard, had some success, and phased out quickly but positively. I’m really proud of that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1694493237442-H2U0ZQMFO0NCRF26MATT/Screenshot+2023-09-12+at+12.05.25+AM.png</image:loc>
      <image:title>WEB3  ECOMM - ALLHOURS LABS</image:title>
      <image:caption>We connected physical apparel and collectibles, basically bolstering your apparel purchases with NFT and metaverse fun…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1694493367724-WF8NK11UQNDFG7W001YN/Screenshot+2023-09-12+at+12.04.39+AM.png</image:loc>
      <image:title>WEB3  ECOMM - ALLHOURS LABS</image:title>
      <image:caption>… and the tech was A-grade: We built on Ethereum, created wallets for our users or connected Metamasks, made fiat purchases easy, then had a fully functioning secondary marketplace for NFT resales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1694493561171-PFTG1HW5K3B2HRNUOK51/Screenshot+2023-09-12+at+12.03.53+AM.png</image:loc>
      <image:title>WEB3  ECOMM - ALLHOURS LABS</image:title>
      <image:caption>We made apparel with NFC chips inside to link to their NFT counterpart. All of our platforms, plus fun AllHours merch and in-house apparel designed by me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1694495128053-TRYYU1860HLQIND5BUWS/ah_grid8.gif</image:loc>
      <image:title>WEB3  ECOMM - ALLHOURS LABS</image:title>
      <image:caption>The platform is full of quirky, thoughtful web3 surprises, like this physical/virtual toggle on all the grids.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ridesigns.co/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-30</lastmod>
  </url>
  <url>
    <loc>http://www.ridesigns.co/about-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1621803363924-ATD5DM4M89MYKGO6UEJP/computerladyicon.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568873823731-Y0V0AK10ESMKTUMC3F5I/IMG_8359.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1616399820777-ELZ5SQ3T3DXAAGU0SMTY/Rogers.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1616403648368-1MKJ5YIODNXI1HLOOIGQ/Qantas.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568873138956-LUY3K0HZB9GOJAJO93K8/RL+Logo.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1616399673639-83U051PI7645H1V63XSB/opus.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486119923559-FBQQFXX710C23DMBNQ6Q/William+Hill.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568873794633-EEUQ2GBUIXJMODLKVPVQ/IMG_8358.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1616403956630-3BB0XN90DDK2M0QCOSHE/Commonwealth.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1605328855435-VD1U9F6102TMD87QUTN7/logo.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1616403922933-SS2D5IIAET7713UFOAA9/Adidas-Logo-2005-present.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1616403821083-X5NP9YJGO9F361MPQDE4/Google.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486120912595-WEOH8XJ4N7SMTVQIF8U6/news.com.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486120136982-SAN8JIYF9HTRWPHQYE2M/Virgin+America.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1605328351837-FMW5MUSNJTF2NLRJK15U/Ri_Headshot1.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568873285450-BNSZTOLM2QSVNYZZBBDO/image-asset.jpeg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1490148618833-92RIZK7O02EW8LYCR1XL/Corp.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486119815209-YE4T87Q832O586S3K0S0/News+Corp.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1486122585081-7OZE5VFS07UOWD0B50ZF/image-asset.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1490147883116-H05G94QB73FVGPOONQ9W/image-asset.png</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b36001e4b026c109183732/1568873838240-TQB35K4F07TU9VUKT938/IMG_8360.jpg</image:loc>
      <image:title>ABOUT ME</image:title>
    </image:image>
    <image:image>
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